ARRI’s team travelled to Los Angeles to participate in the 89th Scientific and Technical Awards presentation of the AMPAS, where the company’s Super 35 format Alexa digital camera system was presented with a Scientific and Engineering Award.
The Academy of Motion Pictures Arts and Sciences (AMPAS) has awarded a Scientific and Engineering Award to ARRI’s Alexa digital camera system
At the 89th Scientific and Technical Awards presentation of the Academy of Motion Picture Arts and Sciences (AMPAS) held this month, ARRI won a Scientific and Engineering Award for its Super 35 format Alexa digital camera system.
According to AMPAS, Alexa won because of its “intuitive design and appealing image reproduction.” The accolade was also the 19th Scientific and Technical Award presented to ARRI over the course of its 100-year history; the company celebrates its centenary year in 2017.
Franz Kraus, executive board member responsible for technology at ARRI, said: “We see this distinction as an incentive to further push our research and development to higher levels. We want to respond to changing customer demands with future-oriented, innovative solutions, and develop camera systems and technologies that support film and programme makers to realise their creative dreams.”
Designed with an upgradeable system architecture, Alexa was introduced in 2010 and has since been deployed by a number of film and TV productions worldwide, according to ARRI. Continuous software updates and hardware upgrade allow Alexa to keep pace with the industry’s changing needs, the company added.
The 89th Scientific and Technical Awards, with its ‘Technical Oscars’, recognised technical achievements within the motion picture industry. Ray Feeney, chair of the Scientific and Technical Awards Committee, described: “This year, we are particularly pleased to be able to honour not only a wide range of new technologies, but also the pioneering digital cameras that helped facilitate the widespread conversion to electronic image caption for motion picture production.
“With their outstanding, innovative work, these technologists, engineers and inventors have significantly expanded filmmakers’ creative choices for moving image storytelling.”