| New JVC camcorders support QuickTime format |
| Posted: February 2009 | ||||||
 JVC Professional last month announced two professional HD cam¬corders that support QuickTime format for Apple’s Final Cut Pro.The compact shoulder GY-HM700E will be available by March while the compact hand-held GY-HM100E 3CCD cam¬corder by April. Both camcorders record 35Mbps HD video and un¬compressed audio directly to inexpensive SDHC media cards in the native QuickTime format. This means faster workflow as the trend in the professional video market these days is to record directly from the camera to a solid-state memory device. Supporting industry standards such as QuickTime and SDHC, and compatibility with popular non-linear editing (NLE) systems such as Final Cut Pro also reduce production time. JVC’s new camcorders were developed in response to these industry trend and requirement. “For the first time, Final Cut Pro editors are able to work with a camcorder that records video as native QuickTime files, eliminating the need to transcode or re-wrap prior to editing,” said Rob Schoeben, Apple’s vice-president of Applications Product Marketing. “With the combination of JVC’s new camera and Final Cut Studio 2, the promise of file-based acquisition can final¬ly be realised.” From the storage media, the QuickTime files can be dragged and dropped in most NLEs available in the market. The drag-and-drop feature eliminates the need for transcoding, which would usually take up much of the production time. Eliminating the transcoding step also assures better image quality. JVC further assures better image quality with a proprietary codec it has developed which can provide highly efficient compression up to 35Mbps, a bit rate supporting full 1920x1080 encoding in the HQ mode. JVC said “the MPEG-2 long GOP encoding is the most widely implemented broadcast-standard compression, and is current¬ly supported by all popular editing systems and broadcast servers.” Both cameras can record 720p (19Mbps and 35Mbps) and 1080i (25Mbps) in SP mode, assuring compatibility with today’s most popular professional NLEs. The cameras come with two memory card slots, currently allowing up to 64GB of on-board storage which is equivalent to six hours of continuous HD recording. The cameras automatically begin recording on the second card when the first card is full. The GY-HM100E, the smallest professional format 3CCD cam¬corder available, is about the size of a lens for a 2/3-inch imager camera. This size makes it ideal in situations where a full-sized camera would be impractical, such as in tight areas and when operating in potentially unsafe situations. Added features for such tight situations include a removable handle and built-in two-channel microphone. The GY-HM100E uses a HD Fujinon lens with three aspheri¬cal elements. The lens surface’s electronic beam coating greatly reduces degradation caused by light reflecting off the lens surfaces, leading to greater light transmission and reduced flaring and ghosting. A flip-in cover is integrated in the lens hood to protect the lens. Add this page to your favorite Social Bookmarking websites       
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