ASIA-PACIFIC BROADCASTING

And for this, the company organised the 2009 Sony Broadcast Seminar — A Presentation of Sony’s Insights into Asia Pacific’s World of Broadcast & Content Creation, held last month in Singapore.

More than 200 industry players from the Asia-Pacific region joined Sony regional executives and product specialists at the Megu Hall, Singapore Flyer, on June 16 and 17. Conducted by the company’s top industry experts, the two-day programme saw participants gaining insights into the latest developments in the evolving world of broadcast and content creation.

Three key technology topics of concern to Asia’s broadcasters and content creation providers were tackled. Migrating from SD to HD — An Informed Choice is the Only Choice, was conducted by Paul Maroni, assistant general manager, head of live production marketing, BPPA.

“With many markets in Asia, especially within the South-east Asian region, being ready to make the transition from SD to HD, it is very important for industry -players to make an informed choice about which direction to take,” said Maroni. “It’s important that we, at Sony, understand our customer’s needs. Tailoring solutions that meet and exceed our customers’ expectations is in the forefront of any proposal or communication we have with our customers. It is not just about providing the right solution, but also offering the right solution at the right price and budget without compromise.”

Another session, File Based Workflow Workshop, was helmed by Jacky Chung, assistant project manager, BPPA.

“It is key for decision-makers in the industry to understand how important metadata is in the networked world as well as how to utilise it and realise its true potential,” Chung said. “At Sony, our file-based solutions are poised to take our customers through the whole process, from acquisition to archive, making it one of the most comprehensive solutions in the market.”

Phil Nottle, technology manager, BPPA, who presented 3D Stereoscopy — From Glass to Glasses, said: “Today, 3D stereo-scopy is mainly used in more mature markets such as the US. The industry is now seeing an increasing awareness of the need to move 3D stereoscopy into the home-cinema market in order to achieve increased revenue for the home-video market,” Nottle said. “In Asia, [although] its presence is minimal, [the] technology may materialise in the future and we would like to share its latest developments and the corresponding solutions with our Asian partners.”

Aside from the seminar, Sony also showcased its full range of HD broadcast and production technologies in key aspects of broadcast and content creation. Presented in sections, the Sony broadcast exhibition featured live production, HD entry-level solutions, XDCAM solution, 3D display solution, codec comparison as well as pro-audio solution displays.

 

 

 

 

 

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