ASIA-PACIFIC BROADCASTING

The Grand Cinema in Hong Kong is moving towards a new digital era in entertainment with the recent roll-out of Sony’s 4k digital cinema systems. With the completion of this project, The Grand Cinema will have the highest number of Sony 4k systems in Hong Kong. The implementation of Sony’s 4k digital cinema solutions, The Grand Cine­ma, adds to the 6,000 Sony 4k-enabled screens worldwide.
Helena Young, general manager at The Grand Cinema, commented: “At The Grand Cinema, we are driven to offer an immersive entertainment experience for our guests by offering the highest picture resolution of all available projection technologies. Implementing Sony’s 4k digital cinema solution enables us to offer an unrivalled state-of-the-art screening and best possible cinematic experience for movie-goers.”
With many cinemas upgrading to 4k, top Hollywood studios are increasing the number of movies given a 4k release. They include The Green Hornet, The Social Network, The Karate Kid, Salt, The Other Guys, Eat, Pray, Love, and Burlesque.
Katsuhiro Masaoka, general manager of Business Development Division, BPPA at Sony Electronic Asia Pacific, said: “4k is the future of cinema and it is here today, sweeping across major cinemas around the world. As the only manufacturer of commercially available 4k resolution digital camera projectors and the only manufacturer to provide the complete end-to-end cinema digi­tal solution to exhibitors, SXRD 4k from Sony is leading the digital cinema revolution.”

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