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| Magna supplies ESS with graphics solution |
| Posted: July 2011 | ||||||
Magna Systems and Engineering said it has supplied one of Asia’s biggest sports content provider ESPN Star Sports (ESS)
with a new upgraded Chyron graphics solution based on the LEX3 CG and Lyric PRO 8 graphics software.Jonathan Khoo, sales manager for Magna Systems Singapore, said: “ESS’ requirement was for a spontaneous graphic system that is easy to use, in order to provide quick and fast updates from their current newsroom systems. The Chyron LEX3 CG with Lyric PRO 8 graphics software and Camio complete news graphics management system integrated with the MOS newsroom system benefits ESS’ journalists and producers saving them time and giving them greater control over the look and content of their news graphics and a streamlined playout operation in the control room.” ESS showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to sport fans across Asia through its 21 TV networks and two broadband network, each localised to deliver differentiated programming to meet diverse needs of Asian sports fans. Khoo continued: “One of the region’s most innovative broadcasters ESS uses the Chyron graphics solution for sporting events, including live events, on player updates, game scores and banners. With Lyric PRO 8 the scriptless creative environment and object multiple timelines for complex scene-to-scene transitions is a big plus for their creative designers. ESS also have Chyron’s CAMIO system integrated into their newsroom application with Lyric PRO software and the LUCI (Lyric Universal Control Interface) application plug-in to the newsroom showing the journalists and producers instantly how the updating of text, graphics and movie objects look prior going on air.” The Chyron LEX3 graphics solution with Lyric PRO 8 graphics creation and production software is a powerful, continuous graphics rendering engine and the core provider of unrivalled, real-time, high-end 3D animations. The solution also provides adaptable primitive geometry, extended FBX support for 3DSMax, is Adobe XMP metadata compliant and has full interoperability with live data sources and the newsroom. Khoo concluded: “ESS already had multiple LEX3 CGs with a CAMIO and Lyric PRO offline application software and they recently took delivery of another three LEX3 systems. I would also like to thank Chyron’s director of sales Asia Pacific, William Payne, and Chyron’s Support team for all their help with this project.”
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Magna Systems and Engineering said it has supplied one of Asia’s biggest sports content provider ESPN Star Sports (ESS)
with a new upgraded Chyron graphics solution based on the LEX3 CG and Lyric PRO 8 graphics software.










