ASIA-PACIFIC BROADCASTING

GlobeCast Australia has announced a carriage deal to deliver China’s CCTV News to Australian audiences, via the Austar TV platform. The channel premiered last month on Austar Channel 653. CCTV describes the English-language news and documentaries channel as “your link to Asia”.  It is produced in Beijing and is already broadcasting to about 100 million people in 124 countries.

A CCTV spokesperson said: “This is the first ... cooperation between GlobeCast Australia and CCTV ... I believe the follow-up cooperation between us will bring CCTV News’ excellent programmes to audiences in Australia. With a special focus on China, the channel also emphasises events taking place in Asia and all developing countries. It provides international audiences with a window into understanding China and the world at large.”

Mark Lobwein, director of GlobeCast Australia Direct to Home (DTH), added: “CCTV becomes one of more than 130 channels that GlobeCast Australia delivers. To have this special China service as part of our offering is something we are proud of. This is a culmination of ongoing discussions and future cooperation.”  

GlobeCast Australia is a major platform operator for International channels covering the Australian and New Zealand markets. From its Sydney-based teleport, — the gateway to the Australian and New Zealand DTH markets — GlobeCast Australia offers total broadcast solutions to broadcast customers, including religious, ethnic, sporting and speciality channels. Its services comprise global backhaul, uplink, downlink, encoding, multiplexing, encryption, time-delay, local playout, 24-hour monitoring, IP monitoring and SMS.

In April, Australia’s news channel, SKY News, announced a landmark reciprocal programming agreement with CCTV and secured an agreement for its programming to be broadcast into China, and English-language programming from CCTV to be broadcast in Australia on a regular basis for the first time.  

Said John Porter, CEO of Austar: “We believe in giving regional Australians access to the best-possible range of news and information services. Austar’s news offering is second to none, with 10 24-hour news channels from Australia and around the world representing a range of different viewpoints. We’re very pleased to be providing a window on China for our viewers, CCTV NEWS.”

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