ASIA-PACIFIC BROADCASTING

Themed “Integrating Technology, Experiencing Content”, BroadcastAsia2010 will feature new 3D and Digital Signage clusters as well as the latest digital and HD equipment and integrated workflow solutions for the broadcast, production and post-production industries.

With the race in 3D broadcasting trials and launches heating up this year, broadcasters and production companies can look forward to the latest 3D broadcast technologies, equipment and applications at BroadcastAsia2010’s new 3D cluster. Sports, movies and gaming are genres that the industry expects to become popular in the living room and the FIFA World Cup coming this June will certainly act as the catalyst to dramatically increase the pace of content development.

With Asia being home to top TV and audio electronics manufacturers such as Sony and Panasonic, the region is emerging as a leader in 3D.

Meanwhile, emerging markets in Asia are seeing an increase in utilisation of digital signage displays particularly in retail spaces, tourist attractions, classrooms and boardrooms. The Digital Signage cluster that is making its debut at BroadcastAsia2010 will address the increasing demand for digital signage technologies, touch screens and professional display applications in the Asia-Pacific.

“BroadcastAsia is truly the international platform of choice in Asia for the broadcast and digital media industry — more than 85% of exhibitors from last year’s event have already re-committed their participation in this year’s show,” said Calvin Koh, senior project manager of show organiser Singapore Exhibition Services. “This year’s show will also have a larger showcase of more than 100 Singapore companies, many of which see BroadcastAsia2010 as an ideal launch pad to expand their presence in Asia and beyond.”

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