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SINGAPORE – The progression of digital and 3D technologies offer producers the opportunity to create enhanced digital content
and greater access to a variety of delivery options. With Asian content gaining popularity in the international arena and the proliferation of new media platforms, the Creative Content Production Conference, part of BroadcastAsia2011, held from June 21-24 at Suntec Singapore, promises to engage delegates in discussions on scripting and storyboarding, as well as creative editing and production. The Creative Content Production Conference, set for June 22 and 23, is featuring an expanded line-up of conference sessions, followed by a full-day post-production workshop on June 24. Various industry luminaries will be sharing their knowledge and best practices in production, distribution and delivery across films, TV dramas, animation series, documentaries, Internet and mobile content. “The word ‘film’ has evolved in its definition to be more than just a delivery medium. Filmmaking encompasses content creation in its widest form of storytelling, entertainment and engaging the audience. As the global market is expanding, creative producers should be nurtured to tap all opportunities, and they must also learn how to develop the potential of content for markets beyond Asia if they are to be truly successful internationally,” says Juan Foo, executive producer of Shooting Gallery Asia.
Big Screen Day – A Focus on Film The first day of the conference features representatives from companies such as October Pictures and Digital Magic, US 3D@Home Consortium, Sony and Sinema Media as well as officials from Seoul Film Commission and Cannes Critics’ Week discussing all aspects of production, including scripting and storyboarding. “Asian companies are increasingly pushing the boundaries of digital cinema production and delivering content that appeals to an international audience. Industry platforms such as BroadcastAsia2011 are significant opportunities for sharing knowledge and advancing the future of the industry,” says Mike Wiluan of Infinite Frameworks, who will present a case study on Visual Effects for Content Creation and Production. The agenda for Big Screen Day includes a panel discussion titled, Pushing Film to the Asian and International Markets, where attendees will learn about film tie-ups with new media platforms, how to secure financing and distribution rights, and how to present the right research portfolio to distributors. With 3D content and entertainment going mainstream, there will also be sessions devoted to best practices involved in leveraging stereoscopic 3D imaging for compelling storytelling, and the impact of technology on entertainment content and other commercial applications in Asia and beyond. “Creative content production and consumption in the digital space have developed tremendously in recent years and it is critical for industry stakeholders to hone their skills in immersive storytelling. The conference addresses the international aspirations of Asian film and TV professionals, providing them the ideal platform for knowledge sharing. Given the enthusiasm shown by industry experts during last year’s event, we are excited about the possibilities of how their wealth of experience will unravel at the Creative Content Production Conference this year,” said Lindy Wee, director of PR and Conferences from show organiser Singapore Exhibition Services (SES). For the full Creative Content Production Conference programme and speakers, please visit www.broadcast-asia.com/creative-content-production-conference.
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