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Broadcast Australia to discuss broadcast challenges

Broadcast Australia to discuss broadcast challenges Broadcast Australia will be discussing the challenges of digital switchover, digital radio and meeting the coverage of portable TV devices.

According to Chris Jaeger, managing director of Broadcast Australia’s International Business, broadcasters and other major stakeholders will need to make business and infrastructure decisions as the migration to digital broadcasting gains momentum across the region. “Depending on location, there are different network and coverage factors that need to be considered,” he said. “The massive uptake in mobile broadband and portable TV devices is changing the ground rules; there’s now the option to deploy a new breed of network that will simultaneously support broadcasting of HD and SDTV signals for fixed, portable and mobile reception, without the need for external receive antennas.”

Broadcast Australia will be on hand to discuss issues surrounding digital switchover. Here, key challenges include how to address coverage of digital black spots and maximising digital dividend. The Challenges and opportunities in addressing the digital switchover will be the subject of an important presentation by Broadcast Australia’s planning engineer, Suvendu Mukherjee, at the BroadcastAsia International Conference.
BCA visitors can learn more about Broadcast Australia’s digital network services and expertise at booth 7J4-06.
 
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