ASIA-PACIFIC BROADCASTING

Many of the world’s biggest satellite companies will congregate at CommunicAsia2010 and BroadcastAsia2010 when the events return from June 15-18 at Singapore Expo. These global players are eyeing the events as the choice business platform in Asia to help ramp up their presence and reach out to the region’s resilient satellite markets.
 
Satellite services have evolved from just providing bandwidth and enabling broadcasting to now include data and video delivery solutions that encompass broadband Internet, VoIP, mobile communications and broadcasting. The exponential rise in mobile adoption in Asia, which now accounts for one-third of the four billion mobile subscribers in the world is the key catalyst that is fuelling Asia’s demand for satellite services.   
 
While rapidly urbanised cities represent a large proportion of the growth of emerging markets in Asia, connecting rural communities beyond the reach of telecommunications infrastructure with cellular backhaul services has become an important untapped growing market eyed by major satellite players.  Satellite’s critical role in enabling safe and effective communications in disaster recovery, military operations and offshore set-ups also continue to be growth areas for the sector in the Asia-Pacific region.
 
"The Asia-Pacific has always been a very important market for us," says John Warehand, PR manager of Inmarsat.  "For some of our services, such as our new mobile broadband BGAN X-Stream service, it is the fastest-growing market. Our regular presence at CommunicAsia has been a consistently valuable part of our marketing activity. It has been the platform from which we have launched a number of different services and initiatives into the region.”
 
Warehand adds: "This year, CommunicAsia will play a central role in the worldwide launch of our first global handheld service, the IsatPhone Pro. Our decision to debut the new service at CommunicAsia2010 is a reflection of the importance of the Asia-Pacific market, and our belief in the show's ability to reach key regional audiences and beyond."
 
The recent trend of rising capacity demand for video services, in particular direct-to-home (DTH) TV broadcasting, propelled the growth of satellite operators. The popularity of TV as an economical form of entertainment, especially during challenging economic times, has helped pay-TV operators maintain revenue streams and fuelled widespread of TV channels across Asia.   
 
Asian countries exhibiting relatively low pay-TV penetration rates, including India, Indonesia and the Philippines, reflect promising prospects for global satellite players, and many of them made the move to enter and explore business opportunities in these developing markets. India’s pay-TV subscribers in 2009 numbered 19 million subscribers across six platforms and occupy about 14% of the global pay-TV market of 131 million subscribers.
 
Combined with mobile Internet access, the GPS/LBS service applications are seen in the industry as valuable forms of revenue streams. Most handset manufacturers have launched GPS/LBS-enabled handsets in the market, and revenues are projected to surpass US$14 billion by 2014.

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