ASIA-PACIFIC BROADCASTING

Gordon Hunter, chief sales officer of Softel, will deliver a talk on Subtitling and Captioning for next-Generation Broadcasting on Day 4 of the BroadcastAsia2011 International Conference. Hunter’s presentation will be part of the TV and Technology Advancement track.

According to Softel, Hunter’s session is an overview of the changes currently affecting the broadcast industry and the business challenges these changes present as broadcasters strive to meet subtitling and captioning requirements. The session will also cover new ways of generating new revenue streams and reducing operating costs when planning for the transition to tapeless operation, upgrading to HD delivery, building multi-platform services or serving multiple-language audiences.

Softel believes that subtitling and captioning are essential components in a diversifying media environment. However, many broadcasters have yet to take advantage of state-of-the-art subtitling and captioning technology now available, which can deliver very significant savings and operational efficiencies, adds Softel.

During Hunter’s session, he will explain scenarios for efficient subtitling and captioning across multiple languages, in multiple formats and over multiple platforms, through tight integration with workflow and automation systems — all while maintaining alignment with broadcast schedules.

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