ASIA-PACIFIC BROADCASTING

BroadcastAsia, the region’s most comprehensive digital multimedia and entertainment technology exhibition and conference, returns to Singapore Expo from 16-19 June 2009. This year’s event features 647 exhibiting companies, 85% of which are from overseas, and sees more than 60 new companies to the show.

The event also serves as a stage for international companies from across the globe to reach out to partners and customers from the Asia-Pacific region.

“In spite of the current global economic downturn, businesses are still looking towards Asia to drive the new wave of growth in the broadcast and media sectors. BroadcastAsia remains the must-attend event for companies to source, purchase, network and foster collaborations between international, regional and local players, to leverage on each others’ strengths and seize new business opportunities,” says Stephen Tan, chief executive of the show’s organiser, Singapore Exhibition Services (SES).

BroadcastAsia, currently in its 14th year, has grown to encompass a broader spectrum of media beyond the traditional TV and Internet outlets. With the shifts in media consumption patterns and the increasing demands for more interactive and mobile content, services and applications, this year’s showcase of technologies will reflect the increasing convergence of media across the entire landscape.

“BroadcastAsia has become one of the leading shows of its kind by spotlighting industry innovation and fostering collaborations by bringing together the world’s broadcast technology players in a single place. It also reinforces Singapore’s aspirations to be at the leading edge of digital technology through an environment that promotes experimentation and test-bedding,“ says Dr Christopher Chia, CEO, Media Development Authority of Singapore.

Featured for the first time at BroadcastAsia2009 is Digital Signage, a form of converging media that makes use of electronic displays installed in public retail, hospitality, transportation and entertainment spaces to captivate consumers. Digital Signage, said to be altering outdoor advertising, is set to be a strong growth segment in Asia as the region’s affluent consumer population swells.

One of the highlights on the show floor this year is Panasonic Systems Asia Pacific's regional launch of 3D in HD technology. Its mini theatre showcase features a dramatic 10-minute 3D movie, shot in full HD with Panasonic’s most advanced P2HD AVC-Intra cameras. The set-up includes a 5.1 surround-sound system, a silver screen measuring 2.7x1.5m, and uses two full HD DLP projectors that allow for images to literally jump off the screen.

In addition, viewers are able to experience a fourth dimension with surprise extra-sensory effects during the movie. Panasonic also demonstrates live 3D broadcasting, capturing the action in its studio on the show floor, and projecting it in real time on its theatre screen. Previously a prohibitive process, the affordable prices of the equipment are poised to drive 3D content development and make 3D entertainment more accessible to consumers.

 

 

 

 

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