ASIA-PACIFIC BROADCASTING

“We’re delighted to have found a partner in Irdeto that will help us drive viewers’ interest in our products and bolster our entertainment offering via alternative delivery platforms,” said Patrick Delany, executive director of sales and product development at Foxtel. “For our ... download initiatives, Irdeto has been a one-stop shop, with excellent knowledge of the technical and business challenges we face in the provision of online media services.”

One of the challenges posed by the project was to integrate new online delivery systems while ensuring that the pay-TV company’s existing workflows and systems functioned without interruption during the transition. Moreover, Foxtel’s range and volume of video and metadata coming in from various internal and external sources also needed careful synchronisation with online services.

Irdeto has established for its client simple but powerful custom interfaces requiring only a small team to ingest, repurpose and publish hundreds of hours of broadcast content across a wide variety of formats, enabling delivery to Foxtel’s online ser-vices and partners, as well as elsewhere.

The online initiative also entailed the deployment of Irdeto’s platform at Foxtel’s Sydney headquarters, with modules including:

• Syndication to facilitate video and metadata ingest from Foxtel’s channels and those belonging to third parties;
• Publish to automate the workflow needed to schedule, transcode and distribute live and on-demand premium content on popular platforms such as PCs, mobile phones and iPods;
• Control for studio-strength digital rights management (DRM);
• Monetise to support transaction management; and
• Download Control to provide a near-DVD viewing experience on consumer PCs.

“We have built a solid reputation as the go-to solutions partner for operators seeking new ways to manage and deliver their premium broadcast content to new media platforms and to further strengthen their market share,” said David Canellos, senior vice-president of Irdeto sales and marketing. “Irdeto’s content-management solution provides Foxtel with a platform to deliver enhanced services and entertainment options to a sophisticated audience in a highly competitive TV and home-entertainment market.”

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