ASIA-PACIFIC BROADCASTING

Avid has introduced Interplay MAM 4, the latest version of the company’s enterprise media management solution.

According to Avid, Interplay MAM 4 gives media enterprises an “unprecedented” ability to access and use their media more effectively and profitably — by allowing media enterprises to interlink media operations and workflows, control movement of media between Interplay MAM and storage systems, configure metadata and leverage an SOA (service-oriented architecture) structure to integrate in-house and third-party applications.

New features added into Interplay MAM 4 include: ICPS (Interplay Common Playback Service), a Web-based media player that allows users to view, annotate, add metadata, log and create shot lists with any catalogued media from any location; Graphical Workflow Management, which enables quicker, error-free workflow design and modification, simple drag-and-drop capabilities and visual workflow monitoring; and MAM-Production Integration, which facilitates transparent media and metadata exchange between Interplay MAM and Interplay Production.

Dana Ruzicka, vice-president of Segment Strategy and Planning at Avid, said: “With increasing pressure to deliver more content across more screens, our customers need to improve media access, integrate a wide variety of Avid and third-party solutions, boost productivity and, ultimately, accelerate profitability across the enterprise.

“Interplay MAM 4 is a state-of-the-art enterprise media management technology that lets them do just that.”

 

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