ASIA-PACIFIC BROADCASTING

HONG KONG – CNN has developed a new application designed for its content to be accessed by  users.

Users also have the option to add This e-mail address is being protected from spambots. You need JavaScript enabled to view it e-mail to their phone book for an instant one-click submission of videos and images to CNN’s user-generated news website.

CNN said that personalisation of the panel application allows users the flexibility to customise information via the touchscreen interface of their phone. The customisation of the panels’ application on the Xperia X1 allows users to set up a choice of two news categories and a five-day weather forecast of their favourite city.  

This landmark agreement between CNN International’s parent company, Turner Broadcasting System Inc, and Sony Ericcson is a non-exclusive cooperation covering the Asia-Pacific region, Europe, the Middle East and Africa and Russia, excluding Japan.

“This offering gives users a hands-on media rich browsing experience. With Sony Ericcson’s Xperia X1, consumption of news is now brought up to a whole new level as consumers demand more from how content is delivered,” commented Ringo Chan, vice-president of Wireless and Interactive Content, Development and Distribution, Turner Asia Pacific. “CNN continues to extend its commitment to partnering with visionary industry players to provide consumers in the Asia-Pacific region with an innovative user experience and immediate access to our global news product.”

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