Latest E-magazine Issue
Technical White papers
News
Polls
Latest Events
ABU Digital Broadcasting Symposium
March 9-11
March 9-11
| China starts SD-HD simulcasting |
| Posted: September 2009 | ||||||
 BEIJING – China’s State Administration of Radio, Film and Television (SARFT) has revealed that from this September 28, CCTV-1,
Beijing Satellite TV, Shanghai’s Dragon TV, Jiangsu Satellite TV and Hunan Satellite TV will begin simulcasting of SD and HD programming, with a target of achieving full HD broadcasting within three years.According to a statement issued by SARFT, the percentage of TV programmes broadcast in HD by these channels must be higher than 50% of the overall total programming in the first year. By January 2010, this figure is to increase to at least 70%. The prime-time programming for the first and second year must also be broadcast in HD. The aim is to achieve 100% full HD broadcasting by the third year. SARFT also prescribes that these stations are to offer additional HD channels by the end of this month for no additional charges, and terrestrial-TV network providers may neither encrypt nor charge additional fees for the HD channels. Local reports, however, say that although this development brings good news to the HDTV industry, the market response is rather lukewarm due to the costs of HD set-up boxes and the lack of programmes choices produced in HD. Also, industry players reportedly expressed that in the short term, it is difficult to reap the benefits of HDTV as the market is not yet matured and the demands are not high enough. HDTV is still in its initial development stage and HD content is not as rich and diverse as SD. The general opinion is, to complete the process of full-HDTV delivery, the various stages in the broadcast chain, such as content creation and production, transmission and distribution, must all be developed concurrently. Add this page to your favorite Social Bookmarking websites       
Powered by !JoomlaComment 3.26
3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved." |
