| SPENA-AAA Networks alliance in multi-channel regional advertising deal |
| Posted: February 2010 | ||||||
 SINGAPORE – Regional pay-TV channel groups SPE Networks - Asia (SPENA)
and AETN All Asia (AAA) Networks have signed their first multi-channel regional advertising deal with photographic and digital imaging solutions specialist Canon. Canon’s multi-channel ad buy includes a programme sponsorship and an online contest on AAA Network’s HISTORY, as well as programme sponsorship and a spot campaign on SPENA’s AXN. The deal also marks the very first time that Canon advertises on HISTORY. SPENA, which represents the regional ad sales interests of AAA Networks’ HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD channels, as well as Comcast International Media Group’s E! Entertainment Television and its Sony Pictures Entertainment-owned channels AXN, AXN Beyond, Animax and Sony Entertainment Television, was responsible for closing the multi-channel regional ad deal. Said Melvyn Ho, vice-president, Consumer Imaging and Information Group, Canon Singapore: “Whether you are a professional photographer, a photography enthusiast, or just a casual user, Canon ... has the right camera for everyone. We find the one-stop solution offered by SPE Networks - Asia, representing top-quality channels like AXN and HISTORY, to be really useful. It facilitates our decision-making process by giving us various platforms for reaching out to our target consumers effectively.” Jack Lim, vice-president, advertising sales and marketing, SPE Networks - Asia, added: “Canon has confirmed that the one-of-a-kind partnership between SPE Networks - Asia and AETN All Asia Networks is an excellent venture with a win-win ad sales business model. Indeed, our representation of nine channels brings to advertisers unparalleled opportunities in customisable media, promotional and sponsorship initiatives, as well as exciting and creative marketing solutions in conjunction with the very best in factual and general entertainment programming.” Louis Boswell, general manager of AAA Networks, said: “It is very important that advertisers see the power of advertising on HISTORY and we are very pleased that ... Canon understand this and [is] pioneering the way forward on our channel. HISTORY has grown very rapidly over the past few years and is now a mature, well-distributed channel, with a large and loyal audience that offers advertisers a new and more focused alternative for its advertising messages.” On HISTORY, Canon’s regional ad campaign showcases the Canon EOS digital single lens reflex (DSLR) camera system as the world’s most complete system to take photography to the next level. The campaign focuses on the EOS 7D model when Canon launched the new DSLR camera in conjunction with its sponsorship of HISTORY’s new documentary series How the Earth was made. Add this page to your favorite Social Bookmarking websites       
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