| Nickelodeon and CCTV.COM launch co-branded website |
| Posted: February 2010 | ||||||
 BEIJING – MTV Networks China, a division of Viacom Inc and CCTV.COM, have launched nick.cctv.com,
an online destination for Chinese audiences to access a wide range of Nickelodeon-branded content. The nick.cctv.com is the first co-branded website to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China. “CCTV and Nickelodeon have worked together to make SpongeBob SquarePants a smash hit on TV and now we’re looking forward to building upon that success for Nickelodeon properties in the online environment,” said Mei Yan, managing director of MTV Networks China. “The co-branded site will allow on-demand access to a range of Nickelodeon content, including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world’s leading kid’s entertainment brands, we will work closely with CCTV.COM to make this platform a fun and interactive way for Chinese audiences to engage with Nickel-odeon.” Wang Wenbin, general manager of CCTV.COM, added: “The platform nick.cctv.com will take full advantage of CCTV.COM’s state-of-the-art technology, providing streaming, on-demand and interactive broadcasting of video along with many other services. By virtue of Nickelodeon’s popular content and CCTV.COM’s strong communication capacity and technological platform, we believe nick.cctv.com will become the online destination for Chinese children.” The advertiser-supported site will launch with a variety of original Nickelodeon content, including online games, wall-papers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of Nickelodeon’s award-winning pre-school property Dora the Explorer and content based on other popular Nickel-odeon properties including CatDog will be featured on the site. The new co-branded website will be promoted to a TV audience of over 300 million households on CCTV1 and 250 million households on children’s channel CCTV14. Add this page to your favorite Social Bookmarking websites       
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