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| ABU forms sports rights committee |
| Posted: November 2010 | ||||||
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the Asia-Pacific Broadcasting Union (ABU) has formed a committee which will specialise in examining future deals. Conceived at the 47th Sports Group meeting in Tokyo last month, the newly created committee is tasked to give the ABU Secretariat added expertise in the negotiation process. John Barton, ABU’s director of Sport, said it would also allow the ABU to ensure that its member would be getting the best possible outcomes — price and media assets. The Sports Rights Committee would comprise the ABU Secretary-General, ABU Sports Group chairman, and three nominated members with experience in assessing broadcast media assets. “Property owners now offer a variety of rights to their events covering free-to-air, pay/cable, terrestrial and satellite, new media, Internet and mobile exhibition, to name the most important,” Barton said. He added that the new committee would ensure that the price which was finally agreed by the ABU would have the full support of members who would ultimately form the pools, and those who do not would be involved in the decision-making process. Barton said, based from previous years, getting members to make iron-clad commitments or guarantees are tortuous. “We have that. By putting in place an oversight body for rights negotiations, we will be able to move more quickly to concluding deals,” he said. Add this page to your favorite Social Bookmarking websites       
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TOKYO – As a result of the unbundling of broadcast rights by leading sports federations, as well as the complexity of negotiations,
