ASIA-PACIFIC BROADCASTING

KUALA LUMPUR – ESPN Star Sports (ESS) and Astro have contributed to Malaysia’s broadcast history by bringing the first-ever 3D live telecast of the Barclays Premier League (BPL) to sport fans across the nation last month.
The partnership between ESS and Astro aims to showcase a top selection of live 3D matches from this season’s BPL in Malaysia. The initiative, said both ESS and Astro, marks a major milestone in the Asian sports broadcast industry as ESS and Astro collaborate to bring the 3D broadcast of select BPL live matches this season on Astro B.yond.
Said Henry Tan, COO of Astro: “Malaysians can experience the historic live telecast of one of the biggest BPL matches in 3D as well as HD. Astro is constantly innovating to provide our customers unparalleled viewing experience.”  
Added Adam Zecha, executive vice-president, and head of Sales at ESS, said: “It is our endeavour to continue to enhance fans’ viewing experience, and working along with our partners, we are very pleased to add in one more dimension to our overall offering around the broadcast of BPL in Malaysia.”
This new initiative is supported by telco Maxis, MyEG and Panasonic, which have showcased a calendar of matches in 3D for the 2010-11 BPL season.

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