ASIA-PACIFIC BROADCASTING

The measure states that pay-TV retailers who have acquired any exclusive content on or after 12 March 2010 – MDA defines such content as "qualified content" – must widen the distribution of such content by offering it to other subscribers through the set-top boxes of any Subscription Nationwide Television Service Licensee, or “Receiving Qualified Licensee” (RQL), under MDA’s Media Market Conduct Code.

The implementation of the cross-carriage measure comes on the back of the third and final round of an extensive consultation process – involving content providers, international industry associations, retailers and a consumer association – over the past 15 months.

In order to facilitate implementation, MDA has also announced changes to the Media Market Conduct Code, seeking to “promote fair market conduct and effective competition” by laying out the ground rules for fair competition in the media market. The ground rules are being gazetted this month.

In addition, the Media Market Conduct Code also spells out that the cross-carriage measure will not apply to pay-TV content delivered over Internet and mobile platforms, as well as defining the respective duties and obligations of pay-TV retailers.

 

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