ASIA-PACIFIC BROADCASTING

SINGAPORE – As the Eurozone debt crisis threatens to push the global economy onto the peri­phery of another biting recession in 2012, many technologies will become mainstream as organisations, driven by necessity, seeks to increase productivity and manage costs effectively.

Among these technologies, cloud computing is set to take centre­stage and become mainstream in the Asia-Pacific, said analysts at the recent Frost & Sullivan 2012 ICT Outlook media briefing held in Singapore.

Approximately 30% of APAC organisations will have adopted some form of cloud computing by this year, predicts Frost & Sullivan, which believes that cloud computing is becoming critical as a means of gaining a competitive advantage for today’s organisations.

According to Frost & Sullivan forecasts, the market for public cloud computing is set to reach US$5.8 billion by 2015, growing at a CAGR of 39% between 2010 and 2015.

Cloud computing will also represent a paradigm shift in how organisations deploy technology and will allow for the provision of new and added services, declared Andrew Milroy, vice-president of Frost & Sullivan ICT Practice Asia Pacific.

“The impact of the shift to cloud computing will become apparent. One of the first obvious effects of this type of technology is the cloud-driven transformation of whole industries. The IT industry itself is being transformed by cloud computing as consumers and businesses depend, to a greater extent, on smartphones and tablets,” added Milroy.

Frost & Sullivan expects smart­phone and tablet shipments to exceed desktop and PC shipments by the end of Q4 2011/Q1 2012.

Multi-screen platform delivery will continue to gain traction in the Asia-Pacific, while increased smartphones and tablets usage will also pave the way for mobile cloud and the increasing integration of social networking into multi-screen platform delivery, noted Nitin Bhat, partner and senior vice-president of Frost & Sullivan ICT Practice Asia Pacific.

Looking ahead, Milroy also sees a challenging year ahead for broadcasters in the Asia-Pacific, as he explained: “Traditional broadcasters will see their audiences shrink as consumers increasingly stream content from sites such as YouTube. This change of behaviour is particularly apparent among young consumers. However, slow and/or expensive broadband will slow this development in some APAC countries.”

Broadcasters need to focus to a greater extent on niche markets, something that is already occurring with the fragmentation of broadcast media into many channels, Milroy observed.

“We will also see more ‘reality’ TV — cheap to produce but brings in large audiences. Broadcasters will seek additional revenue streams by encouraging their audiences to interact with them,” Milroy concluded.

 

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