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Saying no to piracy

March 09, 2017
While Netflix may be raising in popularity across Asia-Pacific, 61% of consumers in the region still consume some form of pirated content.
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A new survey from Irdeto indicates that nearly half of consumers worldwide are willing to stop or watch less pirated video content

More than half of consumers around the globe (52%) are still watching pirated video content. However, nearly half (48%) have indicated a willingness to stop or watch less illegal content after learning the damage that piracy causes the media industry.

These findings, reflected in the new Irderto Global Consumer Piracy Survey, also indicated that the battle to eradicate piracy could be fought most intensively, and potentially won, in Latin America and Asia-Pacific. Some 59% of consumers who watch pirated content in Latin America and 55% in Asia-Pacific stated they would watch less, or even stop watching illegal content altogether.

A battle is being waged in the media and entertainment industry, declares Doug Lowther, CEO of Irdeto. “Legal content offerings are no longer only competing against each other,” he said. “Pirates have undoubtedly grown into a formidable foe that should not be ignored. With more than half of consumers openly admitting to watching pirated content, it is crucial that the industry tackles piracy head-on.”

To do that, technology and services need to work together to protect legal content, Lowther advised, in tandem with a “comprehensive education programme” to help change the behaviour of consumers. “Coupled with a 360-degree anti-piracy strategy, the market is fully prepared to take the battle against piracy to the next level,” he added.

Other key findings from Irdeto’s survey include how laptops have become the preferred device for the consumption of pirated content. Consumers in Europe (65%), Asia-Pacific (45%), Latin America (53%) and the US (41%) all stated that this was their most frequent method of consuming pirated content.

However, a shift is also under way, with many 18-24-year-olds indicating that they use mobile or streaming devices to watch or access pirated video content. Particularly, consumers in China in this age group have listed smartphones or tablets as their devices of choice to consume pirated content.

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