At the heart of StarHub’s new Hubtricity facility is a converged command cockpit, where fixed, mobile and pay-TV networks are monitored.

StarHub grows Singapore’s Smart Nation vision

In an opening ceremony graced by Singapore’s Minister for Communications and Information, Dr Yaacob Ibrahim, StarHub has officially opened Hubtricity in the STT MediaHub

Singapore telco and pay-TV operator StarHub has officially opened Hubtricity, a 58,000-sq ft innovation centre and converged operations cockpit.

According to StarHub, the new facility acts as a foundation to accelerate service innovation and co-creation with partners and customers, and help transform Singapore into a “smart and connected” Smart Nation.

Tan Tong Hai, CEO of StarHub, said: “Hubtricity is derived from three words: Hubbing — the convergence of technology and services; Tri — the three core networks that power Hubbing; and City — where it is about the people we serve.

“Hubtricity not only showcases our extensive connectivity and deep competency in data analytics and cyber security, but is also a co-working space for partners and startup companies to create solutions for a Smart Nation.”

One key feature of Hubtricity is a converged command cockpit, where StarHub can monitor how its fixed, mobile and pay-TV networks and services are performing. It also allows StarHub to understand how customers are using and responding to its service offerings through call-centre metrics and social media analytics.

Other key developments at Hubtricity include work in smart home platforms, intelligent vehicles, connected buildings, smart retail, and virtual reality. Hubtricity is located within STT MediaHub, a telecommunications, media and data facility located in Singapore’s one-north business park.