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| Aussie telecoms entities to merge |
| Posted: February 2009 | ||||||
 Vodafone Australia and Hutchison 3G Australia (H3GA) have agreed to merge in a 50-50 joint venture under the name VHA.
The country’s third- and fourth-largest telecommuniations companies, respectively, are expected to complete their merger by mid-year which will give both the opportunity to exact maximum results from the new entity, said H3GA’s parent company, Hutchison Telecommunications Australia, in a disclosure to the Australian Securities Exchange. In marketing its products and services under the Vodafone brand, VHA will keep the exclusive rights to use H3GA’s 3 brand, even after the transition period. “The operators’ customer bases are largely complementary — 3 has strength in post-paid and non-voice while Vodafone has strength in pre-paid,” said Nathan Burley, analyst for global advisory consultancy Ovum. Even with roughly six million customers and combined total revenues of A$4 billion (US$2.615 billion) for the 12 months ended last June 30, much more would be demanded from VHA if it must survive the competition. Add this page to your favorite Social Bookmarking websites       
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