Qualcomm showcases smartbook applications

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Qualcomm, a developer of wireless technologies, products and services, has unveiled FLO-enabled smartbook applications. The applications unite live TV viewing with real-time Web content, social networking capabilities and personalised digital media stored on the device that can be accessed at anytime.

Running on Snapdragon-enabled smartbook devices, the applications are designed to deliver powerful new consumer entertainment experiences. The technology seamlessly combines live mobile-TV programming with personalised, real-time streaming data and access to popular social networking sites such as Twitter, along with additional content such as video clips and e-magazines.

The new smartbook applications allow consumers to receive rich, relevant content while watching their favourite programmes and connecting with other people who share similar interests. For instance, sports fans watching a live match can receive real-time data streams about athletes and team statistics while engaging with fans around the world watching the same event.

“We are enhancing the smartbook experience, making it easy for consumers to watch TV and ‘tweet’ with friends and other viewers, all while accessing a full range of relevant content,” said Bill Stone, president of FLO TV Incorporated, a wholly-owned subsidiary of Qualcomm. “The idea of watching TV on your laptop is not new, nor is the idea of receiving personalised information about things that matter to you. However, marrying our FLO-enabled broadcast services with the content consumers love and the social networking platforms they frequent is new, and it illustrates how mobile media and the Web can come alive together for the ultimate in a personalised experience.”

Among the applications that are being broadcast over FLO technology are:

Live Twitter Feed, allowing consumers to watch a live TV channel while monitoring a contextual Twitter feed.
Local Buzz, a real-time aggregated Web feed personalised by location, which shows news, weather, traffic and other topics of local relevance.
Live breaking news dynamically refreshed throughout the day.
Sportscast, offering live sporting events while gaining access to player and team statistics and relevant sports video clips delivered over broadcast.
Video-on-Demand Carousel, featuring an array of video clips delivered and stored on smartbook devices that can be selected and viewed anytime.

“Snapdragon-based devices, with their long battery life and advanced 3G connectivity, are changing the way consumers access mobile content and entertainment,” said Luis Pineda, senior vice-president of product management for Qualcomm CDMA Technologies. “Combining the strengths of FLO mobile broadcast technology with our chip platform makes for a powerful and addictive connected entertainment experience for consumers, and helps us to clearly differentiate and rise above competitive mobile entertainment solutions.”

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