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| ViewCast unveils VMp media platform |
| Posted: May 2010 | ||||||
 ViewCast Corporation, a developer of industry-leading hardware and software for the transformation,
management and delivery of professional-quality video over IP and mobile networks, has unveiled ViewCast Media Platform (VMp).VMp is a unified framework that helps organisations manage the full life cycle of their digital media content, including IP video. It supports online video publishing, live video streaming, video-on-demand and digital asset management. The technology, obtained through the acquisition of Ancept in 2009, provides the core functionality of VMp, including content acquisition, transformation, indexing, workflow and distribution. ViewCast president and CEO Dave Stoner noted that organisations from all sectors, especially media & entertainment, education, retail-consumer package goods (CPG), finance and government, are looking for new ways to leverage the power of digital media to attract new audiences, engage with customers, build brand equity, train and communicate more effectively with distributed workforces, in order to get products to market faster. He said ViewCast provides a single platform to address all of these requirements. Its “unique approach” unifies the capabilities of digital asset management (DAM) for production, video-on-demand (VoD) systems for training, enterprise video communication (EVC) systems for mass communication, online video publishing systems for outbound communications as well as live scheduling and event management. “Digital management is transforming the way we communicate, educate, persuade and entertain,” Stoner said. “VMp is the first unified solution to address the many cross-functional objectives that exist in today’s enterprise. By combining ViewCast’s Osprey and Niagara IP video-encoding solutions with the capabilities of VMp, we’ve created the most comprehensive solution available for driving value with digital media in today’s IP-centric digital media marketplace.” VMp comprehensively manages the entire life cycle of digital media, from capture to delivery, including ingest, transformation, indexing, governance, enterprise integration, publishing and distribution capabilities. Its modular architecture provides users with the flexibility to evole their VMp implementations as business needs, objectives, and applications change. Comprising VMp Live, VMp Portal and VMp Production modules, VMp affords users the flexibility to choose the modules that address their unique requirements. Add this page to your favorite Social Bookmarking websites       
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