ASIA-PACIFIC BROADCASTING

Last month, Gefen’s digital signage creator (DSC) played a key role when ESPN’s X Games descended upon Los Angeles (LA) to celebrate its 16th year in providing world-class venues for the finest athletes competing in action sports. The DSC helped direct X Games attendees to all the radical action taking place throughout the city.

Fierce competitions between more than 200 athletes in Skateboard, BMX Freestyle, Moto X and Rally Car played out in four key venues within downtown LA: Staples Center, Nokia Theatre, the Event Deck at LA LIVE and the Los Angeles Memorial Coliseum.

Pre-loaded templates on the DSC were fed to a flat-panel display within the X Games 16 Guest Services booth at LA LIVE. Up-to-date information on activities and competition schedules, comprehensive venue maps, live RSS feeds, and real-time X Games updates were on display to keep spectators well informed of all the action.

Gefen said its DSC works with any Windows browser, giving users full control over their digital signage content from a familiar platform. It is equipped with both HDMI and VGA with L/R audio to support digital and analogue displays with RS-232 control.

“The Gefen digital signage creator allowed us to keep up with activities and deliver competition schedules to all spectators arriving at X Games 16 and stopping by the Guest Services booth,” said Sharon Bauer, ESPN’s assist­ant director of event productions.

Gefen’s director of Digital Signage, John Novak, added: “To be working with the recognised leader in sports is very rewarding.”

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