ASIA-PACIFIC BROADCASTING

KIT digital, a global provider of cloud-based video management solutions for multi-screen deli­very, recently installed its “Direct to Web” solution at Dubai-based pan-Arab satellite channel Al Aan Television, to automate the export of news clips from the company’s broadcast system to Al Aan’s popular website, Akhbar Al-Aan.
The KIT digital solution extends Al Aan’s existing workflow as well as its IT infrastructure while maintaining the channel’s brand identity across different platforms.
“With KIT digital’s solution, we have been able to automate the process of transferring broadcast content to the Web efficiently and cost-effectively,” said Muhammad Irfan, Broadcast and Satellite Operations manager at Al Aan Television. “This has enabled us to better utilise our resources, and to have our news website updated instantly with the most current news. The whole process takes only a few minutes from the time a news story is aired on TV to the time it is available for audiences to see on the Web.”
As part of the implementation, KIT digital enhanced the existing Avid iNEWS Newsroom Computer System (NRCS) configuration, to allow journalists and news editors to flag specific clips to be automatically exported to the Web. The solution was fully integrated with Al Aan’s iNews and Control Air systems, as well as with Al Aan’s Web Content Management System (CMS), to automatically capture, encode and export to the Web all clips tagged in the iNEWS system. The video clips, together with the relevant metadata, are posted onto the Web within minutes of being aired.
Gavin Campion, president of KIT digital, added: “Our innovative solutions such as our Direct to Web system have changed the way broadcasters like Al Aan Television operate their business as it simultaneously offers workflow benefits and cost-efficiencies.”

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