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| Racana launches cloud-based distribution management for video content owners |
| Posted: May 2011 | ||||||
 Racana, a provider of cloud-based platform for management,
marketing and monetisation of digital content, has launched a distribution management service for all types of video-based content.“The Racana launch of cloud-based media management provides content owners with the simplest and quickest method of getting video assets onto distributors’ online ‘shelves’ which increases ROI and provides cash-flow advantages,” said Amit Sternberg, CEO of Racana. The new Racana platform aims to provide members of the media industry with all the tools required to manage, sell and deliver all types of content directly to consumers or through distribution channels. The platform enables the easy management, marketing and monetisation of all formats of digital content on all devices, and facilitates operations and cooperation throughout the entire digital content value chain. Racana offers easy-to-use and effective services for every stage of the content lifecycle, from encoding files to final delivery. Content owners and providers easily upload their content and applications into the cloud. There, they can manage their catalogues and have content transcoded for direct or channel distribution to a range of end-user devices. Multilingual and multi-currency management tools support the marketing and delivery of digital content both locally and internationally. Racana’s business intelligence tools analyse performance using aggregated reporting and online usage and billing, across multiple distribution channels. These reports and analytics provide content owners with a complete picture of users’ asset performance, supporting business and marketing decision-making. Add this page to your favorite Social Bookmarking websites       
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