ASIA-PACIFIC BROADCASTING

Al Jazeera English has utilised never.no’s Interactivity Suite (IS) to enable social TV by taking viewer questions, displaying Twitter, Facebook and e-mail comments, and conducting on-air polling during live coverage of the network’s September 11 (9/11) memorial broadcast.

With IS, the Al Jazeera production crew could take viewer questions or ask questions by publishing them to Facebook and presenting them on air. Viewers could then vote using Facebook or e-mail. From there, the production crew was able to publish the results, change the course of on-air interviews, and push questions back to the audience in real time.

Sarah Worthington, head of output at Al Jazeera English, said: “IS features, such as real-time social media integration, live editorial control and instant publishing to on-air graphics systems, gave us new ways of interacting with the audience without any complicated issues of ingesting dynamic data into our live production environment. Being able to incorporate the social experience into our live 9/11 memorial coverage enriched the broadcast and brought an irreplaceable personal perspective to our coverage.”

Al Jazeera English used never.no’s cloud-based IS service during the 9/11 memorial weekend, and has now extended the IS installation for an even more thorough integration with its broadcast systems, enabling increased control and seamless live social TV workflows.

 

Comments

Add New Search

3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."