ASIA-PACIFIC BROADCASTING

Dubsat has fully implemented Dubsat Syndicate, its new broadcast media management software application, into Australian pay-TV Foxtel’s day-to-day TVC workflow.

Dubsat Syndicate is a new, fully integrated, cloud-based service, which automates and streamlines advertiser, media agency and broadcaster workflows, approvals and delivery of TVCs. This removes the need for any manual intervention or re-keying of data and improves business-to-business communication.

Thus, Dubsat Syndicate enables Foxtel to streamline its traditional, complex workflow requirements with media agencies MCN and Ignite Media Brands, and take advantage of their modern broadcast environment.

Grant Schuetrumpf, Dubsat CEO, said: “Foxtel came to us with the challenge of developing and implementing an accessible way to handle TVC file transfers that would simultaneously involve [its] media agencies and broadcast channels. We met that challenge with Dubsat Syndicate, a new cloud-based service that encompasses air-time management confirmations with file-based material delivery through syndication.

“Essentially, this allows TVCs to be split and made accessible to their respective media agencies and broadcast channels much earlier in the delivery process, leading to better management and TVC fulfilment.”

Dubsat Syndicate was developed in close collaboration with Foxtel, MCN and Ignite Media Brands — with each company contributing hands-on situations and experiences to ensure Dubsat Syndicate meet each of the business requirements in the TVC booking confirmation and delivery workflow.

 

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