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| Softel's MediaSphere iTV platform streams to millions |
| Posted: January 2012 | ||||||
 Softel said its widely deployed iTV playout platform, MediaSphere, is now streaming applications
to more than 50 million households every week. MediaSphere is an iTV platform that helps developers, creative agencies, operators and programmers create, test and demonstrate interactive apps, then verify them in iTV infrastructures, as well as stream them to viewers’ premises. MediaSphere said its playout systems are deployed by many operators and programmers around the world, including the BBC, Comcast Entertainment, ESPN, MTV, Shaw Cable, Showtime, Starz, Technicolor, Time Warner Cable and Turner Broadcasting. MediaSphere also is said to let developers create and validate their apps with a powerful headend simulation environment that drives real set-top boxes. The platform even facilitates the demonstration of new applications and allows creative agencies to test their products in focus groups where participants can use real-life remote controllers. Moreover, MediaSphere provides the tools for verifying that apps correctly interact with the various elements of the interactive infrastructure before deployment. When verification is complete, operators and programmers can use MediaSphere to deploy apps, streaming interactivity over multiple platforms and across a complete variety of middleware systems, thus simplifying workflow and increasing viewers’ reach. “Softel has been involved from the very beginning of interactive TV,” said Softel CEO Sam Pemberton. “For the past 10 years, we have consistently developed MediaSphere to make it the most trusted multi-function iTV platform. We ... are seeing multi-platform iTV gaining ever greater momentum.” Add this page to your favorite Social Bookmarking websites       
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